Swizz Beatz hosted a launch party in NYC for the new line of Lotus cars he designed. The British sports car manufacturer and the superstar rapper/producer celebrated their newly formed creative partnership. See pics of him celebrating with wife Alicia Keys and Carmelo Anthony inside.
Swizz had landed a swanky new gig with the luxury car company as one of its tastemakers and designers. And it looks like he didn't disappoint. He unveiled the brand new Limited Edition Evora GTE Road Car. It's the manufacturer’s first chrome colored vehicle and helps cement Lotus as a force to be reckoned with among young affluent sports car enthusiasts.
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